Why is Salesforce Poised to Be the Big Ecommerce Enabler With Commerce Cloud?
eCommerce opportunities are increasing day by day but so are the problems brands must confront.
They face various challenges like Inventory Management, Payment issues, Scalability, and others. One of the most common issues faced by eCommerce sellers is how to go-to-market fast. In an age when speed is of the essence, starting up quickly is a major concern.
To address that problem, let’s examine a great solution, Salesforce Commerce Cloud.
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud (SFCC) is a cloud-based eCommerce solution. It is a highly scalable SaaS (software as a service) platform for B2B and B2C businesses. This comprehensive suite of applications promises to help in inventory management, content management, order fulfillment, and much more.
SFCC helps B2B and B2C businesses to interact with their customers and maintain healthy relationships. Nowadays, brands want customers’ attention 24/7 and the commerce cloud helps them do exactly that.
What are the Benefits of Salesforce Commerce Cloud?
With the help of SFCC, you can manage your eCommerce websites, handle orders, enable faster checkouts, scale rapidly, and do much more. Here are some of the benefits:
Scalability
The dream is to start quick, make a mark, and then get high traffic on the eCommerce site and apps. Managing high traffic along with huge transactions, sudden traffic spikes, and inventory orders is a tough task. SFCC does much of the heavy lifting in the background. This helps businesses scale automatically while avoiding transaction failure, managing inventory orders, and implementing the latest technology.
The embedded CDN helps sellers to manage the load of visitors on their site. By using the power of Salesforce Order management along with SFCC, sellers can further reduce the chance of failure caused by sudden spikes during signal events like Flash Sales.
AI-Driven Approach
The truly innovative aspect of Salesforce Commerce Cloud is embedded AI. By using the predictive intelligence of Salesforce, i.e., Einstein, eCommerce brands can differentiate themselves in a crowded market. They can provide shoppers personalized experiences with greater nuance and more relevant product recommendations. The AI can also drive better search recommendations designed to help drive the customer journey forward. This can boost conversions and reduce card abandonments by giving personalized suggestions for each buyer using Predictive Sort. A lot of insights about an ideal customer profile (ICP) can be obtained using AI. AI can also help in increasing sales by automating upsell and cross-sell.
Mobile-Friendly Experience
Google says you will lose customers if your site is not mobile-friendly. A mobile-friendly or responsive site will run smoothly on every device and will cater to a large audience overall.
SFCC’s mobile commerce will help sellers to report data, manage inventory, integrate social media channels, do personalized searches, provide multiple payment options at checkout, and do product recommendations and predictive sorting too. It will also help sellers by giving one-to-one product recommendations and auto-populating the searches while ensuring an intuitive and attractive mobile experience.
Multiple Site Management and Content Optimization
SFCC helps manage multiple sites. Brands can manage content and edit it to make it SEO friendly. The solution also helps in product management, customer profile management, account management, customer segmentation, and marketing campaigns.
Content can help drive high-quality traffic to the shopping site, improve conversions, and enhance customer satisfaction.
Pay-as-you-go Pricing
It is a myth that Salesforce Commerce Cloud is only for large companies. Small companies can also opt for the commerce cloud as it offers Pay-as-you-go pricing that will only charge according to usage. That’s a perfect way to get started and scale as you grow.
So, what are the Key Features of Salesforce Commerce Cloud?
Salesforce promises to become the #1 enabler for eCommerce companies. It offers so many features that one may be forgiven for being overwhelmed just by looking at them. Here are some of the key features that will be useful to eCommerce leaders and aspiring leaders.
They are:
- Headless APIs
- Integrated Sales, Service, and CMS data
- AB Testing
- B2C Commerce Storefront Reference Architecture (SFRA)
- Guided Selling
- Onsite Search
- Omnichannel Services
- Integrated Payments
- Email Templates and Event Triggering Mails
- Analytics
- Mobile-Friendliness
- Data Delivery
Why should you migrate your eCommerce business to the Salesforce commerce cloud?
Let us clear this once and all!
Salesforce Commerce Cloud is the best eCommerce business service provider. Apart from the features mentioned earlier, one of the biggest reasons to opt for SFCC’s solution is the Salesforce community and its customer support.
Apart from that, you also get new features rolling out every year. For those looking at the portends, there’s little doubt that Salesforce is serious about this platform as they first acquired Demandware and then CloudCraze to cater to both B2B and B2C customers.
SFCC has been surging ahead with features to help eCommerce brands undertake a comprehensive portfolio of activities ranging from registering users to completing payments. Its AI features and Embedded CDN will make help brands stay ahead of everyone in the game. The headless APIs are the icing on the cake.
Now, the most awaited question.
What is the Pricing of Salesforce Commerce Cloud?
Well, Salesforce believes that every company has different requirements and therefore they offer custom pricing to everyone. You just have to call their sales executives and then they will give you their quote.
But we guess this will be a tedious process for you. Want a possible simpler solution?
Contact A5E Consulting
We, at A5E Consulting, will understand your problem and then suggest a better solution for it. If you need any help, then we are ready to help you. Get ready to boost your eCommerce sales with the help of A5E Consulting.
urney. If you wish to connect, visit us at A5E.
